Recordings
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Bienvenidos
Sunset Strategic Marketing (SSM) is setting up their first release that will tap into the children’s marketplace with the Sign and Sign a Language: Spanish three (3) CD Set.
The “Sing And Sign A Language: Spanish” CD Set is not only a specially packaged three (3) CD set, the initial concept for this type of a release was also produced to create a learning kit for children in their greatest development years. The entire set was then developed by Susan Dezenhall Schwartz along with sound man, Eric Aubrey at his Red Armadillo recording facility outside of Philadelphia, Pennsylvania. The entire project was produced, performed and recorded by (Susan Dezenhall) Schwartz, a linguist, composer, vocalist, educator and mother.
(Susan Dezenhall) Schwartz, unimpressed with the educational programs available for children’s learning, decided to create a learning program herself and for the students she teaches every day. Starting this inevitable series of language learning products with Spanish became the obvious choice considering the ethnicity of children in her classes. However, Don Lichterman, the head of Sunset Records / SSM says that there are “plans to franchise this concept with more languages like Hebrew and French,” and that was always “the plan with Susan and me from day one.”
After three years of study, research and development, this very special set comes out as a CD and the label has already made way for the entire set to be available as downloads and ringtones. Lichterman goes on to say that “Susan (Dezenhall Schwartz) seems thrilled to have this be placed in stores,” and “I am thrilled to be working a project for kids.” This is first educational related product released at the Sunset/SSM company and the launch of this premier Spanish set “Sing and Sign A Language: Spanish” is perfect to educate and the songs are a great listen. The set includes not only lyric’s in Spanish, there is also a translation to English in the nicely packaged inside booklet and there are lesson plans for kids to follow along with too. The label; has these booklets available online (pdf) for everyone to download and print them out for free.
The CD includes songs that sound like classics/standards like the “Bienvenidos” and “Adios” intro and outré to each lesson plan, is not only accessible to people, it is also recognizable in some ways. And, there are a total of thirty seven (37) Spanish versions of songs that sound like there is choir of kids singing behind the lead vocals. The songs are also set up in ways for children to learn in a chronological way and to be able to follow along with throughout the entire Set. Disc one is Lesson I / Level I while the second disc is for Lesson/Level Plan II and then the third disc is the Level II lesson plan. Consumers will be able to buy all three (3) CDs in one set from retail stores that sell CDs and DVDs, and consumers will also be able to buy individual songs and the individual Discs at stores that sell downloads and streams. The overall sound is very colorful and the CD is perfect to listen to at home, in a car, as well as with teachers and parents.
Moreover, "Sing and Sign a Language" is a multi purpose type of a CD release that is to be used at home and the label also will be working with Alibris to get the product into libraries and educational facilities around the world. The label plans to work this into school programs and/or educational enrichment programs that teach the languages. And, teachers, educators and parents do not need to know the Spanish language to use this product in an effective and efficient way. Parents and teachers will learn the language too as they teach it. Both English and Spanish are translated as part of the special packaging. The lesson plans are also included in that special packaging.
The "Sing and Sign A Language: SPANISH" is the debut release and there are plans to create more multimedia educational projects at SSM. The content on the CD set tells a story in a way to help you learn every day things about life.
For more information about the “Sing And Sign A Language: Spanish” CD Set and language series, please visit the official web site at Sunset Records and at Sunset Strategic Marketing (SSM).
Fallen Angels
Hip Hop artist leaves you Wanting More!
When you think of Hip Hop music, the ideology of the Dancehall boom is a natural blend in styles that should come to mind.
Rapping, dancing, talking, chanting, and rhyming lyrics on rhythmic tracks is a natural ingredient on any hip hop album set. The sounds of the old school songs by the likes of Nat King Cole, Jackie Wilson, The Drifters and Fats Domino coupled with modern day Dancehall sessions by the likes of Beenie Man, Movado, Sean Paul, Shaggy and Damian Marley infuse what is Kapital A and most notably, is what is laid down on his latest CD entitled, Why Not: Special Edition.
The full length 20 song album has extreme flair that dramatically grows the art and style combining both formats in its complexity. Rather than raps and shouts, the melody and color are what make up this great set being released this week at Don Lichterman's Sunset Urban label. Kapital A's music ingrains that colorful flair in those melodies in every song all the way through the entire CD which is set underneath the red-hot lyrics.
Kapital A began playing at neighborhood parties and at festivals throughout Ohio and in Jamaica while incorporating and introducing these two huge influences while laying the groundwork for what would become Rap/Hip Hop fusion with a Dancehall style. Today HipHop, coupled with Dancehall music and even what can be described as a Reggaeton style have carried itself across the globe into America and into Jamaica to bring together new fans of both genres. "Hip Hop has gone through many stages of growth with many sub-formats and sub genres which is the not only the beauty of it, it is also the fine line of it” says the head of Sunset (Urban) Don Lichterman. “As an Indy label, releasing Hip Hop music into what is a wide opened field and while garnering the roots of the deep culture from before say it when it became commercialized into the mainstream is key, otherwise we are competing in a field of major recording artists with a ton of money behind its marketing push and as a matter of fact, most of rap and hip hop today is all based on how much money is behind it” explains (Don) Lichterman whose latest hip hop artist is a releasing a CD that has received rave reviews since setting up its release this month (January 2015).
"In reality and in my opinion with regard to the music industry, the early to mid-90's was one of the most creative periods of growth into the mainstream marketplace for hip-hop music," states Don Lichterman, who' was working at MCA (Records) back then while Indy Labels like Interscope and Geffen were breaking HipHop bands in huge ways and “from nothing to something” which is “our (Sunset) business model” today.
"Hip hop music today is basically Pop Music today and we are not competing with it on that level and with what are artists that are on the THREE (3) or FOUR (4) major labels,” Don Lichterman expresses himself more about the landscape of the HipHop format and genre today. "And, by adding that so called Jamaican flair and by incorporating what are great lyrics with colorful melodies is a thrill to me rather than working straight up pop Rap and this guy (Kapital A) is underground and Indy, but he is also very melodic with his music which makes it very easy for me to work!"
“The other thing I love is working anything with added value and therefore selling a 20 song CD for say $9.99 a unit is great for the label," Don Lichterman ends the conversation by reiterating the Why Not: Special Edition CD is a bargain with 20 songs on a full length and extended CD set.
1 Intro
2 Kapital A
3 Fix Ya Face
4 Aint That Funny
5 En Fuego
6 Lookin At Me
7 What It Is
8 Same Window
9 So Many Problems
10 Nod Ya Head
11 Every Word
12 Warreeyaz
13 U R Fam
14 Talkin Bout Me
15 Ran
16 I Am
17 Doe Rae Mi
18 Fly Away
19 Um Um Um
20 Fallen Angels
The album is in store on January 20th and will be available at any place that sells CDs and that allows plays with Streams along with paid Downloads. The song Warreeyaz is also placed on the Tropical Party CD being released in February (2015) and two videos (Warreeyaz and Doe Rae Mi) are being worked, serviced and are now available at all popular video outlets (VEVO, YouTube, WhoTune, Pure Volume, VHX, Amazing tunes, Amazon, Grammy 365, StereoKiller and NoiseTrade)
Sunset Urban
Featuring Multi Platinum selling recording artist Gina Thompson, the up and coming artist, Kapital A and featuring compilation CDs like How Weed Won The West and the HipHop Party CD, Sunset Urban is one of the fastest growing Indy Labels.
Elevations High
A slinky sexy hybrid of trip-hop, shoegaze and janglepop, topped off with a killer chorus! Reminiscent of Devics, Curve, Air, etc. Lush smokey female vocals, erotic romantic, great for romantic drama, flirting, hooking up, lap dance, midnight at the club, seedy strip tease, gritty making out music. Female Vocals, Indie Rock Music, Jangle Pop
